We Built Version 2.0 Around You

Our original Profit First App launched with one mission: make it easier for business owners to consistently apply Profit First. It worked. Loads of people used the app to automate allocation calculations, simplify decisions, and finally manage their cash.

Over time, we consistently heard this from users: “Am I doing this right?” That feedback showed us it was time for more than an update. It was time for a complete evolution.

What We Heard (and What We Changed)

You told us what worked well:

  • You loved seeing allocations in real time.
  • You valued the clarity and simplicity.
  • You felt confident managing your cash.

You also told us what needed improvement:

  • You wanted a smoother onboarding experience.
  • You needed more guidance on how to approach Profit First, not just where to click.
  • You wanted more support when questions arose.

We listened. Then we got to work.

What’s in the app now?

Over the past nine months, we’ve given the app more than a fresh coat of paint. It now includes:

  • Streamlined onboarding: It’s now easier to connect accounts, define percentages, and confidently start using Profit First.
  • Guided walkthrough from Mike Michalowicz: Mike, the creator of Profit First, now guides you step-by-step through the in-app setup, implementation, and check-ins. You’ll understand both what to do and why it matters.
  • Smarter notifications: Get helpful reminders based on your allocation schedule. You’ll stay on track and remember to check in.
  • Premium Expense Analyzer: Not sure where to cut back? This tool analyzes your Profit & Loss data and shows you where to begin.

Built for Real Business Owners

Let’s be clear: this app wasn’t built for financial professionals. It’s for business owners like you. You want:

  • A system you can actually use.
  • A way to take action, not just read reports.
  • Profit to become a habit, not a hope.

We didn’t guess what you needed. You told us. And we rebuilt the app to support you every step of the way.

Haven’t tried the app yet? Now’s the time.

Start your Profit First journey with Version 2.0 today.