Remember the days of road atlases and Mapquest printouts? Back in “the day,” they were good enough to get you where you were going…eventually. But these static guidance systems couldn’t give you real time traffic conditions. Your three hour trip could become a six hour ordeal, all because of a detour you had no way of knowing about.
The standard “budget” your accountant preaches is the equivalent of a printed map. Good enough to get you where you’re going eventually, but not responsive to the changing conditions on today’s business superhighway.
Not convinced? Okay, try this analogy on for size:
Have you ever driven down the highway looking exclusively in the rearview mirror?
Of course not! This is how multi-vehicle pile ups happen! Okay, so maybe cell phones have something to do with that, too. The point is, you can’t drive a vehicle safely and effectively if you’re not looking out the front windshield.
But relying exclusively on your financial statements – which are historical documents showing what has happened in your business IN THE PAST – is the equivalent of driving using only your rearview mirror.
You wouldn’t go back to using printed maps now that you have turn-by-turn navigation.
And you would NEVER drive down the highway using only your rearview mirror.
So why are you running your business that way?
The Profit First system gives you real-time cash management in your business. Every dollar that comes into your business is given a purpose, with profitability as the top priority.
You have an early warning system if revenues take a dip or if expenses skyrocket, and you can respond immediately…not six weeks later when the financial statements are published.
And now, with the Profit First App, you have turn-by-turn navigation for your Profit First journey.
If you don’t already have the Profit First App, what are you waiting for? Click here to enjoy a special discount for the first three months of your subscription.
