The Profit First method is simple to understand. The formula is clear. The setup is straightforward. The benefits are obvious.
So, why do so many business owners struggle to stick with it?
Because most of us are drowning in information. What we need is consistency.
We intend to do our allocations. We intend to check our accounts. We intend to review our numbers before making that next big decision.
But then we get busy. Urgent tasks crowd out important ones. And just like that, we’re back in reactive mode, wondering where the money went.
Consistency Powers Success
Profit First delivers results when you consistently apply it. But the system depends on habit. Habits require structure.
Guided accountability is a powerful tool for business owners. This isn’t about you not knowing enough; it’s about you being human.
Here’s what guided accountability offers:
- Reminders to allocate, even during your busiest weeks.
- Visuals that clearly show your cash flow story.
- A reliable resource when you question your process.
- Personalized support from a Certified Profit First Professional when you need it.

The App Was Built to Help You Stick With It
The Profit First App automates the math and builds momentum.
Version 2.0 includes features that help you set up your system and consistently follow through:
- Video coaching from Mike Michalowicz, guiding your thinking at each step.
- Smarter reminders customized to your schedule.
- An Expense Analyzer (for Premium users) that helps you identify issues before they grow.
- And a whole lot more.
This is about having the tools and support to consistently apply what you already know you need to do.
You Don’t Have to Go It Alone
If you’ve ever skipped a week and thought, “I’ll catch up later,” you’re not alone. You don’t have to stay in that cycle.
Support is available, whether it’s a built-in nudge from the app or a real conversation with a Profit First Professional. This support makes a difference.
Putting profit first is an ongoing practice. We built the app to help you practice it—week after week, month after month, until it becomes second nature.
Ready to get consistent with your Profit First system?