Isn’t Profit First Overly Simplistic?

One of the most common objections accountants and bookkeepers have to Profit First is that it is overly simplistic.

And that’s true…to a certain extent.

You see, many accountants and bookkeepers think relying on your bank account balances to run your business is…well…lazy. 

“What about planning?” “What about KPIs?” “What about in depth trend analysis that might point to an impending business challenge?”

But here’s the thing: Profit First does all of these things. It just approaches it in a way business owners who don’t think like accountants can understand. 

Accountants and bookkeepers want to educate their clients, but they want to first make them learn a new language. They want their clients to look at their business through an accounting lens.

And that’s something most business owners just won’t do.

In its simplicity, Profit First democratizes the visibility of a business’s financial information. It puts the business’s finances in a language anyone can understand.

Profit First is the “Rosetta Stone” of business finance, if you will.

The powerful simplicity of Profit First is mirrored in the Profit First App. Its clean interface gives you an at-a-glance understanding of how your business is performing through the lens of Profit First. Like Profit First, the Profit First App is simple, but it’s not overly simplistic.

To quote Albert Einstein, “The definition of genius is taking the complex and making it simple.” Not that we’re calling ourselves geniuses, but that’s exactly what Profit First – and the Profit FIrst App – does.

If you don’t already have the Profit First App, what are you waiting for? Embrace the simplicity of cash management in your business by subscribing to the app today.