You’ve probably heard the saying: “Cash is king.” It’s true—your business doesn’t run without cash. It doesn’t matter how much you’re invoicing or what your revenue looks like on paper. If the bank account is empty, the game’s over.
Here’s a twist on that old saying: If cash is king, then your cash flow system is queen. Just like in chess, the queen does most of the heavy lifting.
The King Is Important—But the Queen Moves the Game
In chess, the king matters. Lose your king, and it’s checkmate. The queen protects the king. She moves quickly. She is powerful and strategic.
A cash flow system does that for your business. It protects your cash. It keeps things moving. It gives you control, even when things get hectic. Without a system, you’re constantly reacting:
- Wondering if you can afford that next expense.
- Guessing how much to pay yourself.
- Hoping you’ll have enough set aside for taxes.
The Profit First method solves this problem.

Profit First = A Cash Flow System That Protects the King
Profit First helps you organize every dollar that comes into your business: profit, owner’s pay, taxes, and operating expenses. You give each dollar a job before you spend it. This means you’re not just “seeing how things shake out” at the end of the month. You’re making intentional decisions every step of the way.
With the Profit First App, that system gets even easier.
The App: Your Queen on the Board
The Profit First App turns your cash flow system into a daily habit, not a monthly chore. It helps you:
- Automate your allocations on a weekly, bi-weekly, or monthly rhythm.
- See what’s safe to spend and what’s not.
- Get nudges when it’s time to review or adjust.
- Stay consistent, even when life gets busy.
Instead of managing your money in spreadsheets or operating blindly, you get a clear, simple system that protects your most important asset: cash.
PLUS, you get real strategy to keep the game moving forward.
Play to Win—Not Just Survive
Too many business owners treat cash management like a last-minute scramble. That is not strategy; that is survival. Profit First changes that. It puts you in the driver’s seat. It gives you a system that not only keeps your cash safe but also helps you build more of it.
Yes, cash is king, but you can’t forget the queen. Without a strong system backing you up, the king doesn’t stand a chance.
Want to make your cash flow system your business’s strongest piece? Start using the Profit First App today.