Isn’t Profit First Overly Simplistic?

One of the most common objections accountants and bookkeepers have to Profit First is that it is overly simplistic. And that’s true…to a certain extent. You see, many accountants and bookkeepers think relying on your bank account balances to run your business is…well…lazy.  “What about planning?” “What about KPIs?” “What about in depth trend analysis […]